From oclc-fs@oclc.org Fri Jan 31 13:09:23 1997 Received: from oclc.org (fssun10.dev.oclc.org [132.174.19.11]) by mail.acm.org (8.7.5/8.7.5) with SMTP id NAA42982 for ; Fri, 31 Jan 1997 13:09:02 -0500 Received: from fscat.oclc.org (athena.dev.oclc.org) by oclc.org (4.1/SMI-4.1) id AA23464; Fri, 31 Jan 97 13:08:50 EST From: oclc-fs@oclc.org (First Search Mail) Message-Id: <9701311808.AA23464@oclc.org> To: Date: Fri, 31 Jan 1997 13:07:33 Subject: FirstSearch text delivery Status: RO ------------------------------------------------------------ PLEASE DO NOT REPLY OR SEND MESSAGES TO THIS EMAIL ADDRESS. ------------------------------------------------------------ DATABASE NO: 108576 TITLE: Iams Co. TYPE: World Wide Web Resource PUBLISHER: Iams Co. ACCESS: (http:)http://www.Iamsco.com DOMAIN: com Commercial SUMMARY: Features the Iams Co., a pet food maker based in Dayton, Ohio. Posts contact information via street address and telephone and fax numbers. Recounts the companys history. Describes dog and cat food products and provides recommended feeding portions. Profiles the Paul F. Iams Technical Center and Animal Care Facility. Contains an electronic comment form. Lists employment opportunities and includes pet health information. LC SUBJECT: Iams Co. Paul F. Iams Technical Center and Animal Care Facility. Pet food industry. Animal health. DEWEY SUBJ: Food technology. Animal husbandry. DEWEY CLASS: 664.66 636.0893 GEOG SUBJ: Dayton (Ohio). GEOG CLASS: T2-77173 ------------------------------------------------------------ Thanks for using FirstSearch. This e-mail account is only for distribution of FirstSearch documents. Please contact your librarian with comments or concerns. ------------------------------------------------------------ From oclc-fs@oclc.org Fri Jan 31 13:09:43 1997 Received: from oclc.org (fssun10.dev.oclc.org [132.174.19.11]) by mail.acm.org (8.7.5/8.7.5) with SMTP id NAA49926 for ; Fri, 31 Jan 1997 13:09:26 -0500 Received: from fscat.oclc.org (athena.dev.oclc.org) by oclc.org (4.1/SMI-4.1) id AA23488; Fri, 31 Jan 97 13:09:29 EST From: oclc-fs@oclc.org (First Search Mail) Message-Id: <9701311809.AA23488@oclc.org> To: Date: Fri, 31 Jan 1997 13:08:13 Subject: FirstSearch text delivery Status: RO ------------------------------------------------------------ PLEASE DO NOT REPLY OR SEND MESSAGES TO THIS EMAIL ADDRESS. ------------------------------------------------------------ Save on dog food.Koselka, RitaCitation: Forbes. v158 n13, Dec 2, 1996. Page: 236. Length: 2 page(s). Publisher: Forbes Inc.. ISSN: 0015-6914Section: Interactive Media SAVE ON DOG FOOD Puppies are warm, cuddly and irresistible-even digital ones. PF.Magic moves to cash in. ROBERT FULOP and John Scull were worried that their startup, PF.Magic, was going to the dogs. Created as a multimedia company in 1991 (when that was the hip thing to do), the firm was struggling in late 1994. AT&T had dropped out of a partnership to produce a device hooking up videogame players over the Internet. Their angels--investment bank Robertson, Stephens & Co. and Scott Oki, a Microsoft millionaire--were getting edgy. Fulop remembered the famous Dale Carnegie-like anecdote about how to make a sale: the Puppy Close. Give a customer a puppy for a few days and then tell him he has to give it back unless he pays for it.Emotional blackmail. But does the puppy have to be real? This is the era of the Internet-sell digital puppies. And so PF.Magic was reborn. You download a basket of animated puppies from its Web page (www.pfmagic.com) and pick out the one you like. With the puppy comes an adoption kit including digital toys and doggie treats that are not released until you pay PF.Magic $20 on-line or through an 800 number. You can also get a CD-ROM version of the software at a computer store. Dogz was the surprise hit of the 1995 Christmas season. PC Data estimates that PF.Magic has sold 140,000 units at retail in the U.S. over the last 12 months. Fulop and Scull won't reveal revenues, but they boast that they are selling as many Dogz on-line as in stores-at something close to a 100% profit margin for the on-line sales. Our guess: $4 million in gross profit to date. Fulop has invented a name for this software category: careware. After dogs came electronic cats and then imaginary creatures resembling aardvarks and dinosaurs. "They do what a pet does, and people bond with them in a really cool way," he says. How do you bond with a C++ program? On PF.Magic's Web page, which gets 2,000 to 3,000 visits a day, fans swap pet stories and photos. PF.Magic's office in the Soma district of San Francisco, the so-called multimedia gulch, is stacked with letters and photos from pet owners. One mother wrote that her disabled daughter's digidog has changed the girl's life. Whereas she was too ill and clumsy to have a real Fido, the fake one responds to her perfectly. "Really, we're selling customers to each other. We haven't figured out how to make money on that yet, but we're thinking about it," says Fulop. One idea is a virtual park that you enter with your pet-after buying an admission ticket. Fulop, 38, is a former professional poker player who started making videogames after a chance encounter with Atari's Nolan Bushnell at a backgammon tournament in Los Angeles. Scull, 40, is a Harvard Business School grad who managed the marketing of Apple's desktop publishing products in the mid-1980s. Fulop created the infamous videogame Night Trap in 1988. Based on the B-grade horror film genre, the game suggested gory violence. It was denounced by Captain Kangaroo himself in testimony to the U.S.Congress. Careware is Fulop's atonement. The PF.Magic software is so lovable that, unlike almost every other category of computer entertainment, it attracts a mostly female audience. Scull and Fulop have more clever marketing gimmicks. They just introduced the dinosaur and aardvarkian creatures called Oddballz, which will inhabit various sponsors' Web sites. So far they've signed five companies, including Happy Puppy, the most popular game site, and HomePC, an on-line magazine. The idea is that kids scour the Internet looking for these creatures. The sponsors may advertise the creatures' presence or customers might swap their findings with each other, thus drawing new traffic to the sponsors' Web pages. The customer can download the creature free, but to feed it slugs or get it to do tricks, the kid has to pay. Scull lets on that PF.Magic might even be able to get the cooperating sites to pay the company for, in effect, advertising PF.Magic's products by hosting the animals. The company is discussing possible strategic partnerships with distributors. Top that, Dale Carnegie. First you get people to pay you to publish your ads, then you get other people to pay you for imaginary pets. ILLUSTRATIONS PHOTO (COLOR): PF.Magic cofounder John Scull: Gross profit on imaginary beasts: 100% PHOTO (COLOR): Careware creator Rob Fulop: Even Captain Kangaroo would approve. By Rita Koselka ****** Copyright of the publication is the property of the publisher and text may not be copied without the express written permission of the publisher except for the imprint of the video screen content or via the print options of the software. Text is intended solely for the use of the individual user. ------------------------------------------------------------ Thanks for using FirstSearch. This e-mail account is only for distribution of FirstSearch documents. Please contact your librarian with comments or concerns. ------------------------------------------------------------ From oclc-fs@oclc.org Fri Jan 31 13:13:10 1997 Received: from oclc.org (fssun10.dev.oclc.org [132.174.19.11]) by mail.acm.org (8.7.5/8.7.5) with SMTP id NAA15698 for ; Fri, 31 Jan 1997 13:13:04 -0500 Received: from fscat.oclc.org (homer.prod.oclc.org) by oclc.org (4.1/SMI-4.1) id AA23837; Fri, 31 Jan 97 13:13:00 EST From: oclc-fs@oclc.org (First Search Mail) Message-Id: <9701311813.AA23837@oclc.org> To: Date: Fri, 31 Jan 1997 13:11:57 Subject: FirstSearch text delivery Status: RO ------------------------------------------------------------ PLEASE DO NOT REPLY OR SEND MESSAGES TO THIS EMAIL ADDRESS. ------------------------------------------------------------ Save on dog food. Koselka, Rita Citation: Forbes. v158 n13, Dec 2, 1996. Page: 236. Length: 2 page(s). Publisher: Forbes Inc.. ISSN: 0015-6914 Section: Interactive Media SAVE ON DOG FOOD Puppies are warm, cuddly and irresistible-even digital ones. PF.Magic moves to cash in. ROBERT FULOP and John Scull were worried that their startup, PF.Magic, was going to the dogs. Created as a multimedia company in 1991 (when that was the hip thing to do), the firm was struggling in late 1994. AT ------------------------------------------------------------ Thanks for using FirstSearch. This e-mail account is only for distribution of FirstSearch documents. Please contact your librarian with comments or concerns. ------------------------------------------------------------ From oclc-fs@oclc.org Fri Jan 31 13:14:55 1997 Received: from oclc.org (fssun10.dev.oclc.org [132.174.19.11]) by mail.acm.org (8.7.5/8.7.5) with SMTP id NAA26500 for ; Fri, 31 Jan 1997 13:14:40 -0500 Received: from fscat.oclc.org (homer.prod.oclc.org) by oclc.org (4.1/SMI-4.1) id AA23892; Fri, 31 Jan 97 13:14:37 EST From: oclc-fs@oclc.org (First Search Mail) Message-Id: <9701311814.AA23892@oclc.org> To: Date: Fri, 31 Jan 1997 13:13:34 Subject: FirstSearch text delivery Status: RO ------------------------------------------------------------ PLEASE DO NOT REPLY OR SEND MESSAGES TO THIS EMAIL ADDRESS. ------------------------------------------------------------ DIVISION:The World Almanac and Book of Facts
YEAR:1996
SUBJECT HEADING:People
PART:  Noted Personalities
TITLE:  Original Names of Selected Entertainers:    M - Z   

TEXT: 
Moms Mabley:  Loretta Mary Aitken
 
Shirley 
MacLaine:  Shirley Beaty
 
Madonna:  Madonna Louise 
Ciccone
 
Lee Majors:  Harvey Lee Yeary 2d
 
Karl 
Malden:  Malden Sekulovich
 
Barry Manilow:  Barry Alan 
Pincus
 
Jayne Mansfield:  Vera Jane Palmer
 
Fredric 
March:  Frederick Bickel
 
Peter Marshall:  Pierre 
LaCock
 
Waler Mathau:  Walter Matuschanskayasky
 
Dean 
Martin:  Dino Crocetti
 
Meat Loaf:  Marvin Lee Aday
 

Ethel Merman:  Ethel Zimmerman
 
George Michael:  
Georgios Panayiotou
 
Ray Milland:  Reginald Truscott-Jones
 

Ann Miller:  Lucille Collier
 
Joni Mitchell:  Roberta 
Joan Anderson
 
Marilyn Monroe:  Norma Jean Mortenson, (later) 
Baker
 
Yves Montand:  Ivo Levi
 
Ron Moody:  Ronald 
Moodnick
 
Demi Moore:  Demi Guynes
 
Garry Moore:  
Thomas Garrison Morfit
 
Rita Moreno:  Rosita Alverio
 

Harry Morgan:  Harry Bratsburg
 
Paul Muni:  Muni 
Weisenfreund
 
Mike Nichols:  Michael Igor Peschowsky
 

Chuck Norris:  Carlos Ray
 
Sheree North:  Dawn 
Bethel
 
Hugh O'Brian:  Hugh Krampke
 
Maureen 
O'Hara:  Maureen Fitzsimmons
 
Patti Page:  Clara Ann 
Fowler
 
Jack Palance:  Walter Palanuik
 
Bert 
Parks:  Bert Jacobson
 
Minnie Pearl:  Sarah Ophelia 
Cannon
 
Bernadette Peters:  Bernadette Lazzaro
 
Edith 
Piaf:  Edith Gassion
 
Slim Pickens:  Louis Lindley
 

Mary Pickford:  Gladys Smith
 
Stephanie Powers:  
Stefania Federkiewicz
 
Paula Prentiss:  Paula Ragusa
 

Robert Preston:  Robert Preston Meservey
 
Prince:  
Prince Rogers Nelson
 
Tony Randall:  Leonard Rosenberg
 

Martha Raye:  Margaret O'Reed
 
Donna Reed:  Donna 
Belle Mullenger
 
Della Reese:  Delloreese Patricia Early
 

Joan Rivers:  Joan Sandra Molinsky
 
Edward G. 
Robinson:  Emmanuel Goldenberg
 
Ginger Rogers:  Virginia 
McMath
 
Roy Rogers:  Leonard Slye
 
Mickey Rooney:  
Joe Yule Jr.
 
Lillian Russell:  Helen Leonard
 
Theresa 
Russell:  Theresa Paup
 
Winona Ryder:  Winona Horowitz
 

Soupy Sales:  Milton Hines
 
Susan Sarandon:  Susan 
Tomaling
 
Randolph Scott:  George Randolph Crane
 
Jane 
Seymour:  Joyce Frankenberg
 
Omar Sharif:  Michael 
Shalhoub
 
Charlie Sheen:  Carlos Irwin Estevez
 
Martin 
Sheen:  Ramon Estevez
 
Beverly Sills:  Belle Silverman
 

Talia Shire:  Talia Coppola
 
Phil Silvers:  Philip 
Silversmith
 
Sinbad:  David Atkins
 
Suzanne 
Somers:  Suzanne Mahoney
 
Ann Sothern:  Harriette Lake
 

Robert Stack:  Robert Modini
 
Barbara Stanwyck:  Ruby 
Stevens
 
Jean Stapleton:  Jeanne Murray
 
Ringo 
Starr:  Richard Starkey
 
Connie Stevens:  Concetta 
Ingolia
 
Sting:  Gordon Sumner
 
Donna Summer:  La 
Donna Gaines
 
Rip Taylor:  Charles Elmer Jr.
 
Robert 
Taylor:  Spangler Brugh
 
Danny Thomas:  Muzyad Yakhoob, 
later Amos Jacobs
 
Randy Travis:  Randy Traywick
 

Sophie Tucker:  Sophia Kalish
 
Tina Turner:  Annie 
Mae Bullock
 
Conway Twitty:  Harold Lloyd Jenkins
 

Rudolph Valentino:  Rudolpho D'Antonguolla
 
Frankie 
Valli:  Frank Castelluccio
 
David Wayne:  Wayne 
McMeekan
 
John Wayne:  Marion Morrison
 
Clifton 
Webb:  Webb Hollenbeck
 
Raquel Welch:  Raquel Tejada
 

Gene Wilder:  Jerome Silberman
 
Shelley Winters:  
Shirley Schrift
 
Stevie Wonder:  Stevland Morris
 

Natalie Wood:  Natasha Gurdin
 
Jane Wyman:  Sarah 
Jane Fulks
 
Gig Young:  Byron Barr
 
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